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Tuesday, March 1 • 10:15am - 11:30am
So You Want to Develop and Market a Green Product?

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The concept of “going green” has become commonplace but developing and marketing such products is not simply a matter of changing labels. How do you develop and select products that are more sustainable and/or pose lower chemical hazard? How do you weigh the different aspects of the product life cycle to be sure the product is actually environmentally preferred (i.e., avoiding regrettable substitution). How do you avoid being labeled a green washer? How are product requirements assured by compliance programs, what strategies do they use? The answers to these questions may differ between manufacturers and retailers. A retailer may want to eliminate the use of a chemical from their supply chain of hundreds or thousands of manufacturers but the manufacturers may not be able to eliminate the chemical from their production due to engineering concerns. Sustainability programs along different parts of the supply chain may have competing or even contradictory requirements. This session will take the audience through the process of realistically evaluating product hazards, developing possible alternatives, making a decision, and documenting this process to support eventual marketing claims. Several case studies will be used to illustrate these processes and we will also solicit examples from the audience. We will also play a game of valid/invalid marketing claims as they relate to green products claims and the current Federal Trade Commission rules on green marketing

avatar for Leona Lewis

Leona Lewis

FounderComplyEthic Consulting, LLC Leona Lewis provides the strategies and techniques that compliance programs need to engage company leadership in consumer goods compliance and risk programs.  As an in-house attorney at Best Buy, Leona spent over a decade focused on the areas of... Read More →

avatar for Mary Capozzi

Mary Capozzi

Former Senior Director of Corporate Responsibility and Sustainability Best Buy Mary Capozzi is an experienced business executive, holding leadership positions in general management, operations, finance, quality and, most recently, in Corporate Responsibility and Sustainability (CR&S... Read More →
avatar for Lauren Heine

Lauren Heine

Executive DirectorNorthwest Green Chemistry Principal, Lauren Heine Group Juneau, Alaska  In her work with Northwest Green Chemistry and beyond, Dr. Lauren Heine enhances human and environmental health by applying the principles and practices of green chemistry, green engineering... Read More →
avatar for Chin Kuay

Chin Kuay

Senior Manager of Product Safety and Regulatory Compliance Office Depot  Prior to commencing his regulatory compliance career, Chin Kuay held various business positions in Fortune 500 corporations. Fluent in Chinese (Mandarin and Cantonese), he is well-versed in the supply-chain... Read More →
avatar for Tom Lewandowski

Tom Lewandowski

Thomas A. Lewandowski, Ph.D., DABT, ERT, ATSPrincipal Scientist Gradient Corp.  Dr. Lewandowski is a toxicologist and chemist working in Gradient’s Seattle, Washington office.  He has over 20 years of experience in the areas of product safety evaluation, pharmacokinetics, metals... Read More →
avatar for Michael A. Del Negro

Michael A. Del Negro

Senior Counsel, Product Safety & Regulatory ComplianceGE Appliances Michael Del Negro is Senior Counsel, Product Safety and Regulatory Compliance for GE Appliances, a business division of the General Electric Company.  Mr. Del Negro is responsible for developing and managing GE... Read More →

Tuesday March 1, 2016 10:15am - 11:30am EST
Grand Ballroom